Your salon’s website is in most cases also your salon’s first impression with new clients. So you want it to look stunning, be functional, and help you convert visitors into salon clients. Below are the tools I recommend to grow your salon business online using your website.
WIX | Easy-to-use Salon Website Builder
Is your website in need of a new fresh design? Or do you not yet have a website for your salon? Wix is, hands down, the best website builder for salons you can find. And don’t worry, you don’t need any technical knowledge to create a professional and modern website with Wix. Just follow the step-by-step guide. I just love this tool and I know it’s helped thousands of managers grow their salon business online. It doesn’t cost much. In fact, you can create your website for free but then you’ll need to show ads on it. So I recommend you spend a few bucks a month and you’ll have a modern salon website.
CONVERT KIT | E-Mail Marketing & Salon Newsletter Made Easy
It may sound old school but e-mail marketing is one of the most effective way you can grow your salon business. I’ve tried out a lot of different e-mail marketing services and CovertKit is hands down the best. In fact, if you subscribe to any of my free e-mail based courses on TheSalonBusiness.com, you will be served by ConvertKit. It is really easy to use and has a very intuitive interface so you cannot go wrong with ConvertKit. It also has really powerful features that allow you to personalize the experience for your clients while it integrates well with all the other solutions I recommend on this page. They offer a free trial so that you can test it out for yourself before you buy.
LEADPAGES | Turn Your Website Visitors and Social Media Followers Into Salon Clients
Leadpages is a landing page creator that I use when running salon offers online. It helps you create and manage pages that are proven to convert the visitors into paying salon clients. For example, if you’re promoting your salon on social media, you want to send people somewhere where they get access to an offer that turn them into a client of yours. This is where Leadpages comes in. If you send them to an offer page you’ve created with Leadpages, they are far more likely to become a client than if you were just to send them to your salon website’s homepage. This is powerful stuff and can make a huge difference to your business. Try it for yourself and you’ll see. They offer a free trial so you can test it out before you buy.
BLUEHOST | Hosting for Your WordPress Salon Website
If you have a little bit of technical knowledge, and want more freedom to how you design your website than what you get with Wix, you should sign up for a Bluehost account where you can install any type of website. Bluehost comes with a one click install solution for WordPress (which is the most commonly used website platform) so it’s very easy to get started. They are a very reliant website hosting provider and they offer very attractive prices (plans starting at $3.95/month). However, if you don’t feel comfortable with configuring a website yourself, I’d recommend that you create your salon website using Wix. This is only for those of you who want complete freedom and have a little bit of technical skills.