You can be the best nail artist in the world, but it means nothing if you aren’t working to promote your business to new clients.
1. Exhibit at a hair & beauty showI’m sure that you have heard of, attended, or at least seen pictures and videos of these events. Either way, setting up an exhibit at a beauty show is a great way to increase your salon’s brand awareness and to get your name out there to new clients. Hair and beauty shows are a great way to demonstrate the talents of your salon’s stylists in an environment where you know everyone attending is very interested in your profession. There is bound to be a ton of potential new clients in the crowd! Having plenty of pictures and videos from your exhibit to upload to your website/social media will also do wonders for positioning you as an industry leader in your community.
2. Have your own YouTube channelWhile everyone is busy with their social media channels, don’t forget about the goldmine that is YouTube! It can be time-consuming to create video content, but YouTube is still profitable for many salons. After all, YouTube reaches nearly 2 billion users every single day. We smell an opportunity! Try posting videos of your nail technicians working on popular nail trend or even take it a step further and make it a step-by-step tutorial so that it reaches a wider audience (tutorials are always popular!). Don’t worry too much about your video skills either, often people appreciate when a video looks real and authentic compared to content that is ‘over-edited’ with a bunch of effects added. Just remember that lighting is super-important! Videos are much more effective than still images in attracting audience engagement as well.
3. Posters in popular placesAlthough it may seem like an aging practice, print media can still be an effective way of getting your name out there. The tricky part is knowing where they will be looked at and read, instead of ignored. Think about other businesses that have similar clientele to yours. Fitness centres, dance academies, gymnasiums, local cafes, hotel lobbies, etc. If you run a nail salon, you might want to strike up a deal with the local hair salon, and refer clients to one another. Co-marketing is a great way to attract new clients. It’s a win-win situation for both businesses involved. The simple act of walking around your community and talking to local businesses is a great way to spread the word about your salon. You may be surprised by the number of businesses that will let you put up a poster. The important thing with this tactic is to invest the money into making them look attractive and professional.
4. Sponsor a charity eventOne of the most rewarding moves you can make as a salon is to find a way to give back to your community. It’s going to help those in need, and make your salon stand out to potential new clients. There are a number of different ways to give back, and you’ll have to find one that you’re most comfortable with. Every community is unique, so might want to ask around to find where you might be able to help most. One example would be to team up with the local unemployment office, and offer free manicures to people who are searching for employment. Fresh, beautiful nails is a great confidence booster, and can make all the difference in an interview situation.
For more information, blogs or a product list: https://www.crystalclawz.co.za/ Credit: https://www.gettimely.com/blog/9-ways-for-new-clients/