Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved in the industry, and getting stuck into conversations when they start to point to marketing and creative work. I read one comment (and I’m paraphrasing here) that said ‘Hi everyone, why is it that Facebook ads are such a waste of money? EVERYONE ELSE is getting ‘likes’ from theirs but mine are losing me R 60 a go for a few days and one or two post likes but no one is going on my page!’ I feel the pain. When the comments start to fill the groups with complaints of unsuccessful Facebook ads and how techs are confused as to what steps to take to make them more effective, that’s when the ‘gurus’ and ‘hacks’ start to arrive – and they’re not coming with the miracle answers you’d hoped for. As a marketeer in various industries for over 10 years, I’ve been part of the social media arena since its very early days – pre-adverts and pre-business pages. I’ve taken a DJ brand’s page from 4 to over 16,000 likes in a matter of 12 months, with no industry experience; just knowing how to work with people and knowing the target audience. It’s been a long time coming, but now there are great tools that can be used to get maximum exposure, and with relatively little effort and spend. Compared to options years ago where radio, TV, and magazine ads ruled almost exclusively, now social media is the strong platform. The problem is that ‘experts’ and ‘non-experts’ also fill the pages of Facebook and are offering advice left, right and centre, but with almost no marketing experience. The advice is often solid for the ‘How’s’ but they lack the ‘Why’s’ and.. you can’t do the how until you know the why! If someone ran down your local high street shouting “MANICURES AND PEDICURES – GET THEM HERE!” are you going to jump at the chance? We’ve got enough information around us in our lives: it would be mad to think that anyone would respond to such an approach. So why is social media any different?Break it down into these three simple steps.If you enjoyed this blog, follow the link below to keep up to date with our latest blogs: https://www.crystalclawz.co.za/ Credit: Tom Ferris
- Who do I want to attract to the Salon (who is my IDEAL client)?
- Do my brand and services ‘fit’ with this kind of client?
- Where do they take in information and recommendations?
- Location: Cape Town
- Interests: Yoga, relaxation
- Work: Receptionist
- Who do I want to attract?
- Does my business ‘fit’?
- How can I get in front of them?